One of the great things about working with local businesses is getting the opportunity to learn about the interesting stories of their origin. In the case of the American Small Business, a vital institution that is cherished by so many, it isn’t uncommon for such a story to be every bit as much of a personal tale of the Founder, how he or she arrived here, and even what they had to go through in order to win! Irene Vaksberg first became aware of her natural talent for hairdressing at the young age of 16, and at the age of just 18 she moved to Los Angeles to pursue her dream of owning a salon. Now, 36-years later, Irene is still doing what she loves, where clients are still receiving her personal touch. Sounds like your standard, celebrated “started hot, and never looked back” type of business success story, right? Well, it’s much more compelling than that.
There were early challenges, such as raising a daughter as a single mother while starting her business. There were twists and turns - and even collisions - such as the automobile accident that left her in chronic pain, with sympathetic nerve damage, anxiety and depression. And there was triumph over adversity, because just like so many great success stories, it is in the face of such a serious challenge that a person like Irene chooses not buckle...and this resolve ends-up separating her from her competition. “Hair has always been my passion, and I love what I do. Hair is who we are, and how we feel about ourselves,” says Irene. “But when I found myself in pain, and doubt, and with the need of rebuilding my business after the accident, I wasn’t sure I would be able to do it.”
It was at this point that a friend of hers introduced her to wearable neuro-technology (affiliate link) and products engineered to create homeostasis in the brain, which not only relieved her pain and empowered her to rebuild her business, but it gave her the idea to make this transformative technology a part of her business. That’s correct, you can Vaksberg Salon to demo the products for yourself. “So now, I have two passions,” Irene continues. “Beauty, and Neurotechnology!”
So you see, she’s not just accomplished, warm, genuine, and hands-on with her Clients. Irene Vaksberg is also quite funny. However, a closer look inside her little quip above reveals the most interesting part of the Vaksberg Salon Story, her story, and, yes, this story: The challenges inherent to being a young, single mother building a business for yourself and your child (“and grandchildren,” she made certain to add) are one thing. But the trial brought into one’s life by a serious, nearly catastrophic accident, combined with the tribulations of an elongated recovery (before she found the neuro-technology products, she trembled, visibly), are another altogether.
Such experiences have ever-been touted as the fertile soil that grows tremendous character, and tremendous gratitude.
Sharing time with Irene Vaksberg is an exercise in seeing - with crystal clarity - just exactly how grateful she is; to still be here; to have a healthy body and business; for the friends and family who were there when she needed them; for her business partners; for her faith, which was tested by this life; and most of all, for her Customers and Clients. One is left believing that the reason the people keep coming back to Vaksberg Salon in Mid-City, is because they leave with a sense of Gratitude within themselves. We certainly did.
By Patrick Pitre