One of the great things about working with local businesses is getting the opportunity to learn about the interesting stories of their origin. In the case of the American Small Business, a vital institution that is cherished by so many, it isn’t uncommon for such a story to be every bit as much of a profile of the owner and/or founder who is making their-own way to be the most competitive in the marketplace. In the case of this profile, Malene Blaedel’s expertise in the Marketing specialty of Content Strategy & Copywriting is paralleled only by her passion for people, and for genuinely connecting with them.
“What we do at Blaedel Studios, is help Brands tell their story and deliver their message; to the right people, at the right time. We utilize Marketing strategies to connect the dots between what you want to say and what your audience wants to hear.” A younger company, Blaedel Studios is already in high demand, and they have plans to be growing in staff in order to keep up with the needs of her growing clientele. Possibly the most compelling and impressive thing to note here, is Malene’s assertion that her European heritage (she’s Scandanavian) is one of the primary contributing factors. “In Scandinavia, there’s a very strong sense of order, and people stay in their roles,” Malene explains. “They’ll wait for the light to turn green, even if there’s nobody around! I think there’s an honest, diligent professionalism that I bring to Los Angeles - and the Marketing/Advertising world - which is a byproduct of my upbringing.”
As very few of us (who would read a piece like this) are rookies in the Advertising Agency or Digital Marketing space, we know that the only way Brand Owners and Managers are going to engage, consult and collaborate with on such a high level is if they believe-in the relationship they are creating. Sustained relationships are the key to Malene’s business strategy. Los Angeles is a city teeming with activity in this space, and this writer has heard claims of market-saturation more than once (which makes Blaedel Studios early-yet-sustained success on behalf of their Clients and their Brands, truly amazing), so there’s a barrier-to-entry to be dealt-with here. Smart business people understand that gaining traction from zero in highly collaborative relationships with their clients... is much less than optimal for business. ”I like to get to know my clients, and learn what they’re all about,” she states. “And I have also found that it’s a special bonus for me to work for people that I like!”
But building and retaining lasting clients takes more than even Malene’s dedication to her engagements. It takes something special. So what’s her secret recipe for success?
“I’m all about personality,” Malene says, smiling. “I think that Brands need to be brave and show their personality, without being afraid of not pleasing everyone.” In today’s nearly hypersensitive culture, such an attitude of support and brand-validation...sounds like a tonic.
This writer and interviewer can see why, at Blaedel Studios, the recipe is the right one.