They say that no publicity is bad publicity and in today’s marketplace of businesses attempting to get attention by any means necessary, we are seeing more and more companies willing to cross the line between marketing and bad taste in order to get a rise out of anyone who bears witness to their tactics. The most recent company to follow suit with this approach is apparently Twitter, raising concerns from both residents and city council members in Los Angeles and San Francisco alike in their recent move.
The Banksy style approach, used to spray paint their advertisements across various buildings, infrastructure and other such locations, have skirted the line from marketing into pure vandalism. With quotes taken from their platform, carefully re-created on public property and made to look as though they’ve been integrated in that location for a period of time, the idea itself needed to be called into question long before it was ever put into place. This not only sends an incorrect message when it comes to advertising but also as acceptable behavior for the billions of members who take part on their platform.
The biggest concern that this raises when looking at it from an outside perspective is the disparity in punishment that large-scale corporations such as Twitter face versus those of everyday citizens. Being slapped with a fine of a few thousand dollars can be detrimental to normal individuals who carry out the act of graffiti, yet when these approaches are carried out by large businesses, it’s barely beyond pocket change. This imbalance in approach makes it seem as though the only risk that these companies face is potential negative press, which is only served as a benefit over the last few years.
We are continually seeing companies of all types take bigger and larger risks in their advertising approaches, sometimes depending on a negative reaction in order to boost viewership and interaction between the companies and those who may not be engaged in their product. The level of punishment that companies face is relatively low, leading to a lack of true consequences for their actions. Ultimately, it’s an almost fruitless effort to even try and implement a deterrent in order to keep any type of fear in place when it comes to stepping over the boundaries of the legality in favor of visibility.
This not only affects individuals across the San Francisco and Los Angeles area when it comes to having their buildings defaced or having a criminal action carried out with no worry of consequence but also demonstrates a lack of care for our surroundings, by so brazenly defacing property for simple Internet points. We should make more of an effort to ensure that these guerrilla tactics are not only unsuccessful but also serve as a detriment to the companies who choose to bring this type of approach to their advertising, regardless of the impact it makes on individuals or the cities themselves.
There are few things viewed as time-honored traditions that are related to door-to-door sales. Yet, the annual arrival of the local chapter of Girl Scouts brings a sense of familiarity and can be the doom of your diet planning. As their visitation periods have become more prevalent over the last few decades, the expansion of production of their famous Girl Scout cookies and the level of accessibility that online marketing provides, we prepare for Girl Scouts the same as we do for trick or treaters.
It has been recently discovered though, that upwards of 3 million boxes of Girl Scout cookies will be arriving in Los Angeles over the course of the weekend, giving our young uniformed ladies a lot of product to push. This means that you can look forward to seeing their stations set up outside of retail outlets, on street corners, at events and of course, through their standard door-to-door practice. For those who look forward to the arrival of Girl Scout season, this can be fantastic news and others may want to hide their wallet just in case.
The advent of door-to-door cookie sales has been one of the cornerstones of the Girl Scouts and has come to such a synonymous relationship that we begin to look forward to their visitation each year. For those who have been considering enrolling their young women in the Girl Scouts, this provides a capability to interact with members of the community, to get experience not only in sales but also in public engagement and of course the sense of self-satisfaction that comes with being able to successfully move your product to a variety of individuals across the LA community.
If you are one of millions of individuals across the country who look forward to the arrival of Girl Scout season, being prepared for the high level of visibility that you’ll likely experience as well as having the necessary cash on hand for when you hear the knock on the door can be productive. With such an influx of Girl Scout cookies making their way into the Los Angeles area, you can be sure that at one point or another you will have interaction with these young saleswomen and depending on your level of self-control, you can find yourself as one of their best customers.
We look forward to seeing our local young women out there, not only partaking in an aspect of their enrollment that they seem to enjoy but also having the capability to effectively interact with all members of the Los Angeles community. If you see your local Girl Scouts making their way up your driveway, you have the option of either opening your wallet or keeping the door closed and whichever you choose, hopefully it’s not a decision you come to regret. For the Girl Scouts about to make their journey into the neighborhood, we hope you are wearing comfortable shoes.
One of the biggest accomplishments a film composer can hope for is the instant recognition that comes with fans of movies. This level of appreciation has only seemed to grow over the last number of years as film soundtracks have become widely used formats for classical music events across the country. From Star Wars to Jaws, there are iconic pieces of music that have been composed for the silver screen that individuals across the world have come to recognize and appreciate and wish to witness firsthand.
One such masterpiece of musical composition is not of Jurassic Park. Another of the timeless series of music from the mind of John Williams, one of the most prolific movie composers of all time. For those looking to experience the soundtrack that we’ve carried with us throughout our lives in person, the Los Angeles area is playing host to a number of performances highlighting some of the most iconic pieces of music to be released film. Performed by an all-star cast of classical musicians, it’s an event that’s definitely worth seeing for fans of Jurassic Park as well as music aficionados of all types.
One of the biggest benefits that comes with partaking in a concert of this type is the ability for both adults and children to enjoy the show. Adults will be able to marvel at the technical prowess of musical composition whereas children will instantly recognize the music associated with a film that they’ve come to appreciate. Not to mention the capability to spend time with other members of the community who also share your passions when it comes to music and theater, giving you a common ground with the hundreds of other individuals there alongside you.
Whether you’re a long-time resident in the Los Angeles area or a visitor coming into appreciate the show, having the capability to experience live music of this caliber is a once-in-a-lifetime experience that just about anybody can enjoy. Though Hollywood and the silver screen may tend to get more attention in the area or to be a higher draw for those coming into the Los Angeles region, the music associated with the films that we love are just as iconic and just as much of a reason to make the trip into the LA area in order to experience it in person.
Whether you’re a fan of movies or theater or combination of the two, having the capability to experience the two of them melded together in a series of performances delivered by individuals who truly have passion is an experience unlike any other. If you’re looking for the full experience, providing you with both visual and auditory excitement, taking the time to look into performances of this nature will open your eyes to a whole new way to enjoy what you love. Whether a fan of classical music or not, the works of John Williams are timeless and ones that anyone can appreciate.